Market Sizing
Velociti Partners helps clients recognize the optimum profit potential of their products and services by defining the size of prospective markets and highlighting the trends that are shaping their technology segments. We assess the demand of innovative products and services helping clients to plan for continued market penetration and maximize revenue and profit potential. Through packaged service programs, Velociti Partners answers questions such as:

• How much overall demand is there for the product we are planning to launch?
• How quickly is the potential market growing?
• Who are the vendors providing for this new market and what is the current and future supply?
• Where is the ideal market entry point for my product?

Pricing Studies
The pricing, packaging, and discounting models technology organizations employ can have a dramatic effect on the short-term success and long-term viability of a solution. Velociti Partners has expertise in capturing key market metrics to aid in pricing structure development. We combine competitive intelligence and end-user preferences and perceptions to provide all the information necessary to make informed and strategic decisions. We answer questions such as:

• How are potential competitors packaging and pricing their product?
• How much are target organizations currently spending on similar technology solutions?
• What do customers of competitors like and dislike about their pricing schedules?

Prospect Analysis
The Velociti Prospect Analysis Program captures detailed, vendor-neutral market perception from representative prospect samples. This packaged program allows our customers to better understand the preferences, needs, and perceptions of their target customer base on both a micro and macro level. In-depth interviews of decision makers and rigorous analysis of captured data brings focus and clarity to strategic marketing decisions. The following questions are answered by the Prospect Analysis:

• What features are most important to my target prospect base?
• Where do my potential customers go to find information about my technology?
• What is preventing prospects from purchasing my technology?
• How can I fine-tune marketing to increase overall demand?

Channel Strategy Research
Velociti Partners' Channel Strategy Program brings leveraged sales model expertise and deep research capabilities to clients looking to grow or start indirect sales channels. We provide cost-effective primary research and guidance through 3 tiers of engagement. 1) Assessment and market research, 2) Strategy development, 3) Program execution.

• What is the make-up of my competitor's channel program?
• What do potential partners need to make them true advocates?
• What types of partners are best suited for my channel strategy?
• How can I fine-tune marketing to increase overall demand?