Velociti Partners

Channel Strategy

Driven by new technologies, changing customer needs, and increased competition, a robust channel program is an integral part of business success. Our Goal is to rapidly help emerging technology firms accelerate indirect sales revenue. We do this through a fixed-cost, fixed-time program called ChannelSpark. Although fixed in cost and time, we work directly with our clients and customize the engagement to deliver significant return on investment.

Engagements may include:

- Initial Assessment > Assess Channel Market Potential, Audit Partner Program
- Define Partner Strategy > Refine Routes to Market Strategy, Develop Program Framework, Select High-Level Partner Categories
- Assess Prospective Partners > Determine Partner Selection Criteria, Evaluate Partners Against Criteria, Rank and Select

- Establish Partner Relationship > Set Objectives for Partnership, Engage in Dialogue, Evaluate Partner Requests and Programs
- Build, Implement & Optimize Programs > Consummate Partnerships, Educate and Motivate Partners, Evaluate Effectiveness of Partners and Programs, Refine Partnership Strategy